The Gloucester Daily Times
May 23, 2007

Letter to the Editor:

Program a hit for Cape Ann


To the editor:
The Cape Ann Community Forum last month featured Diane Levin, Ph.D., presenting "So Sexy So Soon - the Sexualization of Childhood and What We Can Do." Dr. Levin explained that since 1984, the Federal Communications Commission deregulated children's television programming.

Today $15 billion per year is spent marketing to children as a strategic effort with minimal limits on the impact of sexualized dolls, violent toys and gender stereotypes on children. It is a parent's responsibility to decide which toys are appropriate, but pressure to buy these toys through television, advertisements and clothing lines is unavoidable for families.

What is a parent to do? Become aware of marketing ploys, read the fine print in the ads, talk with other parents. Internet ads or daily news reports are examples of how children are faced with information loaded with violent and/or sexualized content that it is beyond their developmental age to understand. Dr. Levin would argue that parents and teachers can use these opportunities to talk with children and help them identify alternative solutions agreeable to both. Check out www.commercialfreechildhood.org for further information.

Locally, the Gloucester Child Sexual Abuse Prevention Partnership (GCSAPP) is available to offer trainings to adults on the topics such as understanding and responding to sexual behaviors in children and keeping children safe from sexual abuse. For further information, please contact GCSAPP at 978-281-2477 or check out the Enough Abuse Campaign Web site at www.enoughabuse.com.

On behalf of GCSAPP, many thanks to the Cape Ann School Safety Committee, the Coalition for the Prevention of Domestic Abuse, and the North Shore/Cape Ann Community Health Network for co-sponsoring this community forum. Many caring adults, parents, educators, social workers and others participated in this event proving once again Cape Ann takes a stand by supporting the concept that it is the responsibility of adults to ensure our children's safety.

Barbara St. Pierre, LICSW
Pathways for Children
Chairperson, Gloucester Child Sexual Abuse Prevention Partnership